Warning: There Might Be a Reason Your CE Program
Attendance Is Down!
Not getting the attendee participation you were hoping for?
The harsh reality is, many Athletic Trainers (ATs) get tired of
hearing the same topics over and over again. The healthcare
provider world is constantly changing, but your continuing
education (CE) tactics may not be. Give ATs something new!
Do your research and ask your athletic training audience what
they want. Chances are, it’s not what you think.
We asked the question and were surprised to learn many ATs
go into a CE program hoping to learn the latest and greatest,
only to leave disappointed in the dated material presented at
a basic level. Remember that BOC Approved Providers are
required to deliver content at or above professional level for
that of a healthcare provider. Essential level is acceptable,
but strive for Advanced or Mastery as described on page 10
of the BOC Approved Provider Guidebook.
Here are four more ways to “bring it” to your next CE
•;Do your research. Don’t just present on the same tired
•;Keep it current. Skip the resources that are older than
three years if it can be avoided. The latest and greatest is
•;Make sure your presenter is prepared and full of energy.
Everybody loves a good nap … but not during your CE
•;Leave your audience wanting more. If possible, at the
end, introduce a new topic with promise of a follow-up
session with more detailed information
While all domains are important, try a topic pertaining to
Domain 5, Organization and Professional Health and Well-Being. This is the most underutilized domain for topic
generation, yet it is so vital to the athletic training profession.
•;TED Talk Takeaways: 8 Ways to Hook Your Audience
•;The Art of Making a Brilliant Presentation
Get the word out! Visit the BOC website for marketing
opportunities. We can help you target and reach the Athletic
Trainer audience you need to be successful. Contact Mindy
Lindquist at (402)559-0091 ext. 119 or MindyL@bocatc.org
for more information.
Keep your Athletic Trainer audience engaged with these tips on selecting meaningful content for your program, and keep ATs
coming back for more.