SPOTLIgHT ON STANDARDS:
Commercialism and Speakers
In this issue of AP Update, we highlight the sections of the 2016 Standards
for BOC Approved Providers concerning commercialism and speakers. Your
compliance with these standards assures Athletic Trainer participants that their
continuing education experience is free of commercial bias and provided by a
Read on to learn more about these sections, or see the full 2016 Standards
document for more information.
Commercialism Ensure that commercial support does not interfere with the independence and objectivity of instructors ( 1. 3).
Providers and presenters must adhere
to the standards for declaring conflicts
of interest ( 1. 3. 1)
Declare public potential and actual conflicts of interest and financial gain associated with
any programs, presenters or providers.
Use a disclosure slide at the beginning of each presentation.
Identify all sponsors in printed program materials.
The purpose of a program cannot be
the promotion of goods and services to
the participants ( 1. 3. 2)
Address knowledge, competency or performance gap.
Provide best evidence that is accepted by healthcare professionals. Evidence/studies
should not be paid for by manufacturer.
Assure that participants gain factual knowledge, apply information learned, and acquire
knowledge, skills, attitudes and performance behaviors to expand or enhance professional
Content determined as sales oriented
(i.e., designed to “sell” services
or products or “product-specific
narrative”) shall be excluded in the
determination of contact minutes/
hours ( 1. 3. 3)
Avoid using brand names of products or techniques.
Refer to generic products, if needed.
If a sample is used, state that other products are available on the market outside of the
products used for demonstration purposes.
Subtract contact minutes and hours for time discussing branded products from total CE
Instructors Instructor Qualifications ( 4. 2)
Instructors should be selected based
upon their knowledge of the subject
matter; experience and teaching ability;
and ability to meet the educational
needs of the AT ( 4. 2. 2)
Identify subject matter experts who have the knowledge, skill and ability to develop and
present an educational program that meets the learning objectives and addresses the
knowledge, competency or performance gap provided by the program developer.
Instructors of educational programs
must have documented experience,
education and/or training to allow
attendees to meet the learning
objectives ( 4. 2. 1)
o Content must relate to the program topic
o Content must validate clinical experience, teaching experience, post-secondary
or continuing education experiences, previous presentations, publications or
o Address copyright and conflict of interest information